MarCom Creative Awards

AutoCom received two platinum awards in the 2006 annual MarCom Creative Awards Competition held by the Association of Marketing and Communications Professionals for its "AutoCom Tech Crawl 2006" one-day public relations event.

AutoCom's Tech Crawl brings the agency's clients and Detroit-area automotive journalists together efficiently and cost-effectively for facilities tours, information sharing and presentations. Winning MarCom platinum awards in two categories, AutoCom was recognized in the Public Relations class for its Tech Crawl "Media Kit," and in Marketing/Promotion for its Tech Crawl "Marketing Promotion Campaign."

The MarCom platinum award is the top honor, recognizing public relations agencies for excellence in quality, creativity and resourcefulness. AutoCom also won a 2004 MarCom platinum award in the competition's Special Event Planning category for its "AutoCom Tech Crawl 2004" programming.

Communicator Awards

Competing against entries from public relations firms from all 50 states and around the world, AutoCom Associates has been honored with three "Awards of Distinction" for successful client programs from The Communicator Awards.

AutoCom Associates won two 2005 awards of distinction in for its 2005 North American International Auto Show Charity Night Preview dinner and a media program highlighting electronics and lighting technologies from Hella North America. In 2004 AutoCom Associates also received the award of distinction for the press kit it created for MANN+HUMMEL for the 2003 Society of Automotive Engineers (SAE) World Congress.

The Communicator Awards program, founded by communication professionals, is an international competition honoring excellence in the public relations and communication fields. The competition provides an equal chance of winning to all entrants, regardless of size or budget, and all work is judged solely on quality, creativity and resourcefulness.

About 5,000 entries are submitted to the program annually and less than 20 percent of entrants receive the award of distinction.

AutoCom's program for Hella included a technical briefing, a test-drive of vehicles equipped with Hella technology and a dinner for journalists. Radio interviews of Hella executives supplemented the print-media coverage.

MANN+HUMMEL's 2003 SAE World Congress press kit included technical releases about the automotive supplier's impulse-charging systems, air-cleaning module, oil-separation technology and filtration products. It also included business and financial releases, company background information and executive biographies.

Automotive Public Relations Council Award

The agency also earned an Automotive Public Relations Council (APRC) "Gold Award of Excellence" in automotive communications and media relations for its "Tech Crawl 2004," a day-long tour of automotive technology centers for Detroit-area automotive journalists.

Companies participating in the Tech Crawl included Alcan Automotive, Behr America, Gage Products Company, GKN Driveline, GKN Sinter Metals and Grammer Automotive.

Entries in APRC's award competition are judged by the marketing and communications department of the Motor and Equipment Manufactures Association (MEMA), a panel of automotive trade editors and a select group of collegiate public relations professors.

Magnum Opus Award

AutoCom also received a Silver Award at the 2004 Magnum Opus Awards competition. The company was recognized for its work on "Behr In Mind," a quarterly newsletter published for employees of Behr America. AutoCom was cited for "Behr People," a regular newsletter feature showcasing the unique hobbies and talents of Behr employees.

The Magnum Opus Awards program was created by Publications Management Newsletter in conjunction with the University of Missouri School of Journalism to honor the extraordinary skills and talents necessary to create effective corporate magazines and newsletters.