Jack Harned, APR, is a senior partner and director of editorial services at AutoCom Associates.

Harned was responsible for strategic communications for top management at General Motors Corporation's world headquarters. He formerly directed GM's international public relations programs based in Detroit and European public relations based in London and Brussels.

During his 35-year career at GM, he also managed the automaker's automotive and environmental news media relations in Detroit, with responsibilities for the launch of air bag and catalytic converter systems, and news media relations in Washington, D.C., for corporate and regulatory issues.

He has served as corporate communications director for GM Hughes Electronics Corporation and public relations manager at GM's former AC Electronics Division, which included work on the public relations team for NASA's Apollo program, the Air Force Titan launch rocket and Boeing 747 (inertial guidance and navigation systems).

Prior to his General Motors career, Harned was a newspaper reporter in Madison, Wisc., and press secretary to U.S. Senator William Proxmire in Washington, D.C.

Harned is an accredited member of the Public Relations Society of America (PRSA), a director of PRSA's Detroit Chapter, a founding member of the chapter's Automotive Council, a trustee of the National Automotive History Collection and a member of the Automotive Press Association.

He also serves on the boards of the Detroit chapter of the Society of Professional Journalists, the Detroit Association of Phi Beta Kappa and the Cultural Council of Birmingham/Bloomfield.

He is a graduate of the University of Wisconsin and lives with his wife in Bloomfield Hills , Michigan.